Since Google first celebrated the Thanksgiving holiday with a Doodle in 1998, many Doodles for holidays, events and other celebrations have recurred on an annual basis, including the following: Some Google Doodles are limited to Google's country-specific home pages while others appear globally.

The celebration of historic events is another common topic of Google Doodles including a Lego brick design in celebration of the interlocking Lego block's 50th anniversary. Google Doodles are also used to depict major events at Google, such as the company's own anniversary. The featuring of Lowell's logo design coincided with the launch of another Google product, Google Maps. In addition to celebrating many well-known events and holidays, Google Doodles celebrate artists and scientists on their birthdays. By 2019, the 'Doodlers' team had created over 4,000 doodles for Google's homepages around the world. By 2014, Google had published over 2,000 regional and international Doodles throughout its homepages, often featuring guest artists, musicians, and personalities. The first interactive Doodle appeared shortly thereafter celebrating Pac-Man, and hyperlinks also began to be added to Doodles, usually linking to a search results page for the subject of the Doodle. In January 2010 the first animated Doodle honored Sir Isaac Newton. Doodles increased in both frequency and complexity by the beginning of the 2010s. Initially, Doodles were neither animated nor hyperlinked-they were simply images with tooltips describing the subject or expressing a holiday greeting. Since then, a team of employees called ' Doodlers' have organized and published the Doodles.

Google Doodles were designed by an outside contractor until 2000, when Page and Brin asked public relations officer Dennis Hwang to design a logo for Bastille Day. Early Marketing employee Susan Wojcicki then spearheaded subsequent Doodles, including an alien landing on Google and additional custom logos for major holidays. The first Google Doodle honored the 1998 edition of the long-running annual Burning Man event in Black Rock City, Nevada, and was designed by co-founders Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. The first Google Doodle, on August 30, 1998, which celebrated Burning ManĪ Google Doodle is a special, temporary alteration of the logo on Google's homepages intended to commemorate holidays, events, achievements, and notable historical figures.

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